In 2010 Church Of Reason (Knesiyat Hasekhel), one of Israel’s most popular and critically acclaimed rock bands, approached Roiy Nitzan to create a live video work for their upcoming album tour “Rows Of People”. Roiy made a unique video art piece for each track which gave the audience a new layer of interpretation to the songs and a deeper understanding of the band's work.

The final result was projected live on one huge LED screen behind the band as they performed with images precisely timed to fit each section of each song.